Refunds & Cancellations Policy

Last updated: 9 October 2026

This policy applies to doula services and shop orders from Beelieve Birthing, a trading name of Fulcrum Group Ltd (company number 11090618, registered office 5 Brayford Square, London E1 0SG). To cancel, reschedule or ask about a refund, email info@fg-uk.com. Your statutory rights are not affected.

1. Your 14-day right to cancel

If you book a service or buy a product online, by phone or by email, you normally have 14 days to change your mind under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For services, the 14 days start on the day we confirm your booking. If you ask us to start a service within those 14 days and then cancel, we may charge for the support already provided.

2. Sessions and visits

This covers single sessions such as pregnancy education classes, feeding education, birth preference writing, partner support, appointment support, postnatal home visits and night nanny bookings.

You can cancel or reschedule free of charge with at least 48 hours’ notice, and we will refund any payment for that session.
With less than 48 hours’ notice, we may charge for the session, unless we can rebook the time. We will always be understanding about illness, labour and emergencies.
The free consultation can be cancelled or rescheduled at any time.

3. Birth packages

This covers 24/7 on-call labour support, the caesarean birth package and the all-in-one birthing service.

If you cancel a birth package after the 14-day cancellation period, we will refund what you have paid, less a reasonable amount for the support already provided and for the on-call time we have reserved for you. We will explain how we have worked this out.
If your baby arrives before the on-call period starts and we are unable to attend, we will refund the birth support element that was not provided.
If we cannot attend because of illness, an emergency or circumstances beyond our control, we will offer a fair refund for any support not provided.

4. Shop orders

You can cancel your order within 14 days of receiving it. Tell us by email, then return the items within 14 days of telling us.
For health protection and hygiene reasons, sealed items (for example balms, skincare, breast pads and grooming tools) cannot be returned once unsealed, unless they are faulty.
Unless the item is faulty or we sent the wrong item, you pay the cost of returning it.
If an item is faulty, damaged or not as described, you are entitled to a repair, replacement or refund under the Consumer Rights Act 2015. Please let us know within 48 hours of delivery if anything is missing or damaged, with photos, so we can sort it out quickly.

5. How refunds are paid

Refunds are made to your original payment method within 14 days of us agreeing the refund (or, for returned goods, within 14 days of receiving the items back or proof that you have sent them).